2012 is gone, look back the development of the electronics industry,gift premium was ill-fated, especially the development of the LED industry, is even more alarming, many enterprises have to be very careful as walk.
The first LED as a green industry, dab8f26ek in the increasingly serious energy crisis and environmental crisis, the concept of energy saving and environmental protection is national policy support, especially at the beginning of the year, according to government planning, high energy consumption of the incandescent lamp in the next ten years to withdraw from the stage of history, the governments of all countries to actively promote energy efficient lighting product. All of the banned incandescent made relevant exit timetable, according to schedule the main countries all between 2012-2013 years to prohibit the use of incandescent lamp.
In addition the country to support the development of gifts and premium semiconductor lighting industry, planning the three phase of industry development plan. The first stage: 2009, in more than 20 pilot city, 1000000 . LED municipal lighting. The second stage: to 2012, in the whole of China finished 50 semiconductor lighting demonstration city construction work, 2000000 . LED municipal lighting. The third stage: LED bulb light to 2015, chip is homebred change rate is above 70%, white LED10 yuan / thousand lumen, lighting 40 yuan / thousand lumen, replace incandescent lamps, halogen lamps and other lighting products inefficient, semiconductor lighting into the 30% general lighting market.
Good market prospects, resulting in LED market ” give birth to a multitude of heroes “, and makes the energy-saving LED lamps and lamps for lighting products market battle officially kicked off. However cost reasons, leading to new LED lighting costs than traditional lighting products prices higher, relative to domestic consumers,promotional premium consumer price affordability higher, so the early LED company will market position in foreign markets, statistical data shows, Chinese LED enterprise 80% products exports, recently Europe and the United States market and foreign customers continue to demand a low price and other factors, the domestic LED enterprise order and profit decline. At present domestic LED terminal application market is not fully open, in the domestic and international market continuously attack, many enterprises through the price quickly capture the market seems to be the most direct and effective way to get rid of the dilemma.
But ” competition, ” this move is not a wise, the industry pointed out, the current LED is a typical labor-intensive manufacturing industry, many companies even do not know a technique, can rely on to assemble LED parts in the market occupy a space for one person. ” At present, many enterprises are concentrated in the low-end market, the weight is not heavy quality LED products more and more, about 90% of the enterprises are in price war. ”
Related reports ” in the price reduction competition situation to enhance corporate profits ” or will still be the market ” robust ” development under the premise of the main melody. On 2013 market competition, homogenization is serious under the background of the price war will continue, but the market LED products competition between enterprises is not only the simple competition, ecological industry chain competition also highlighted.
To the enterprise, at this time the most important or good products, the quality of the products and the corresponding technical is the difference is still the core level, at the same time, the product life cycle to keep pace with the pace, as the market changes very quickly, accelerate the pace of the product cycle. Enterprise must from the benign operation of cost control and product differentiation. Only in the market with competitive products, can grasp the pricing power, so as to ensure the reliable profit space, in order to achieve enterprise industry chain development cycle.